jeela.com
beyond web 2.0

Social networking unified identity

With many people having more than 1 web ‘Identity’ it gets difficult to keep all the data in sync. You may have your LinkedIn profile for business, your Myspace page for showing your personality to friends, your pictures on Flickr, etc….

Imagine a single site where you store all of your photos, emails addresses, personal information, etc.. instead of many. Then you go to this site and update your information in 1 place and then the individual sites pull from this source. Maybe you have a unique private key, biometric authorization, it doesn’t matter. It’s all about solving a real problem and making an easy to use site that provides a real service. The issue will be getting the big web 2.0 companies to let go of their hold on your data and start pulling from the central location. It would help them save money in the long run (reduced storage costs) but also potentially cost them eyeballs as you would not need to login to them to update your information.

This ’site’ would need to be very secure and assure the user community that their data is safe, but it is doable. I’ve got my business that on here but wouldn’t every large web 2.0 site looking for more users want to advertise on this site? And given the traffic wouldn’t there be ample opportunity to make even more advertising revenue?

A few good blogs postings on this topic:

http://blog.jonudell.net/2007/02/06/critical-mass-and-social-network-fatigue/

http://benmetcalfe.com/blog/index.php/2007/02/12/do-we-really-want-to-aggregate-identiy